Katy Wheeler from Department of Sociology, University of Essex
Date: Thursday 3rd December 2009
At 16:00 in Room 6.345 (Department of Sociology).
If I do my shopping at Sainsbury’s and I buy a banana, I will be consuming Fairtrade whether I like it or not, whether I am aware of it or not. In recent years, we have witnessed an increasing tendency for businesses, public institutions and organisations to adopt Fairtrade provisioning policies removing the choice of non-Fairtrade items. Existing research into Fairtrade consumption tends to portray the growth of the movement as the result of thousands of individual citizen-consumers making the conscious choice to ‘vote’ for fairer trade (Goodman, 2004; Lyon, 2006; Micheletti, 2003). However, due to changes in provisioning policies, people are often consuming Fairtrade without even knowing they are doing it. Read the rest of this entry »