Seminar: From Agents of the Press to Makers of Commercials: Advertising Agencies and the Challenge of TV Advertising, 1951-69

4 03 2010

Sean Nixon from the Department of Sociology, University of Essex

Date: Thursday 18th March 2010.

At 16:00 in Room 6.345 (Department of Sociology).

'Go to work on an egg', Image: (c) Egg Marketing Board, 1965In his work with Meadel & Rabeharisoa on the ‘Economy of Qualities’,  Michel Callon gave prominence to a group of commercial practitioners he called ‘professionals of qualification’ and the role they played in shaping the relationship between buyers and sellers. ‘Professionals of qualification’ included all those market professionals like designers, market researchers and advertising practitioners who worked both to establish the character and qualities of goods so that they could circulate and be exchanged and who acted to bring together the worlds of consumers and producers. Read the rest of this entry »





Seminar – Callon: ‘Economic Markets as Calculative Collective Devices’

6 11 2008

13/11/2008

16.00 to 17.30, Room 6.345, Dept. of Sociology, University of Essex.

Dr. Sean Nixon








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