Dr Sean Nixon
15 December 2011
At 16:00 in Room 6.345 (Colchester Campus) and afterwards in the Sociology Common Room.
The paper addresses how the viewing public responded to the new, intrusive form of television advertising in the 1960s. I ask how did the arrival of television advertising colour viewers general feelings about advertising? And to what extent did viewers feel an investment in the slogans, dramas and humour of ‘telly ads’? Did they worry about the effects of television advertising on them? Exploring these questions is important because the viewers and readers of advertising have remained a nebulous and shadowy presence within critical accounts of post-war consumer society. Read the rest of this entry »